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b) Financial and Patrimonial Assets Data.
The financial and patrimonial data collected from our guests and customers such as: credit card number, bank account, monthly income, and additional incomes, will be used to analyze their financial profile and grant them access to promotions and programs based on their economic characteristics, also Mexican Federal Law to Prevent Money Laundering (Lay Federal para la Prevención e Identificación de Operacions con Recursos de Procedencia Ilícita LFPIORPI), may require, the collection of additional financial data and information related to the patrimonial assets of the clients. For these purposes and in compliance with the Mexican Privacy Law, we will request their express consent in written at the time of the data collection, notifying them about the legal scope of their consent.
III. Data transfer.
The personal data collected by “Ocean Blue” can be transferred to companies that help us to provide some of the goods and services requested by our customers. These transfers are necessary to comply with the provision of the services that are contracted, therefore it will not be necessary to have their express consent for these transfers in accordance with Article 37, Section VII of the LFPDPPP, as well as the provision contained in Article 49 of the GDPR.
Except for the cases indicated above, and unless the conditions set by articles 37 of the LFPDPPP and 49 of the GDPR are updated, the data provided by our visitors, partners, guests, vacational members club and referred visitors will not be transferred under any circumstances.
IV. Trademarks.
“Ocean Blue” will be able to provide its services through the following trademarks:
• Yucatán Holidays
• One Step to the Best Vacations Ever
• Regreso al Paraíso
• Cancun Escapes
• An Unforgettable Vacation Gift
• Return to Paradise
• Cancun Cards
V. Use of images.
To document and communicate information about the activities and events held throughout the year such as: award ceremonies and rewards, as well as news, “Ocean Blue” can use, print, reproduce and publish the images of our guests, vacation members club beneficiaries and people referred in print or electronic media, newsletters, publications, photographic memories, in all its forms and expressions, performances, editions, phonograms, video and emissions for the purposes indicated. These images will not be commercially exploited by “Ocean Blue”.
The information that we collect from our guests, vacation members club, and customers may be used for advertising, marketing and/or market research, according to the relationship existing between them and
“Ocean Blue”. When “Ocean Blue” pretends to use the images for these purposes, the company will request your express authorization in written before its use.
VI. Restrictions on the use or disclosure of personal data
In Accordance to the articles 16 section III of the LFPDPPP and article 18 of the GDPR, those who wish to limit the use and disclosure of their personal data, or who no longer wish to receive communications regarding the non-essential purposes detailed in this privacy notice, may at any time, send an email to the address protecciondatos@mxrru.com requesting stop being contacted for these purposes.
VII. Withdrawal of consent and rights of Access, Rectification, Cancellation and Opposition.
As stated in the LFPDPPP as of January 6, 2012, as well as in Articles 15, 16, 17, 18 of the GDPR, the holders of personal data collected by “Ocean Blue” may request: access, correction, cancellation (should this be legally appropriate) and opposition to the use of their personal data, as well as to withdraw their consent. To exercise these rights, they must follow this procedure: